UX/UI Design
Apex Markets: The Best Stocks and CFDs Trading Platform
ApexMarkets is a leading online trading platform owned and operated by Apex Capital Markets LLC. With a commitment to providing the best user experience, ApexMarkets aims to be the go-to platform for traders looking for a seamless and secure trading experience. The platform offers a wide range of trading instruments including Forex, Cryptocurrencies, Commodities, and more, making it a one-stop-shop for traders.
Industry
Finance, Forex and Fintech
Platforms
Website, SaaS, Web App
Their goal is to provide traders with an intuitive and easy-to-use platform that offers advanced trading tools and features, enabling traders to make informed decisions and maximize their profits.
To help ApexMarkets achieve their goals, we were involved in every aspect of the project, offering a range of services to ensure they got exactly what they needed. The services we provided include:
Design system
Style guides,
Components,
Design principles
UI/UX design
User research and analysis,
Wireframing
Interaction design
We conducted in-depth user research to understand user preferences and needs. Then, we led workshops with the ApexMarkets' team to identify strengths and weaknesses and proposed solutions to enhance the user experience. Finally, we implemented a fresh and modern visual identity, including updated color schemes, typography, and visual elements. Additionally, we developed a new design system to ensure consistency in their future updates.
As part of our efforts to create a cohesive and consistent design for ApexMarkets, we developed a comprehensive design system that spans across the entire platform, including the website, client portal, admin portal, social media templates, email templates, and more. This design system helps to maintain consistency in the visual style and user experience across all channels, ensuring that users have a seamless and intuitive experience as they navigate the different parts of the platform.
Presenting the new ApexMarkets Platform
Conducted months of in-depth user research and had extensive discussions with the CEO and team to determine what features would make ApexMarkets the best forex trading platform for traders worldwide. Here are some sneak peeks of the client dashboard design that we came up with:
As part of our efforts to make ApexMarkets the top choice for forex traders worldwide, we also conducted in-depth research into the design and content of the platform's marketing page. Our goal was to create a page that would not only attract new traders but also provide them with all the information they need to get started with forex trading. To achieve this, we focused on developing a design that is clean, modern, and easy to navigate, with clear calls-to-action that encourage users to sign up and start trading. We also made sure to include detailed information on the platform's features, benefits, and security measures, as well as educational resources that would help new traders understand the forex market and make informed decisions.
The admin dashboard needed to be clean, user-friendly and easy to navigate, allowing managers to efficiently handle the entire platform. Designing admin dashboard was the toughest challenge for me, but with the help of the ApexMarkets team, we were able to create an admin dashboard that not only looks clean and simple but also provides the exact functionalities and controls that they required.
Growth
A significant increase in sign-ups as more people discover the platform's benefits
300m
Over 300 million transactions happening on the platform, demonstrating its reliability and effectiveness
100+
Users from over 100 countries currently utilizing ApexMarkets, making it a truly global trading platform
The result
After years of hard work and dedication, we were delighted to finally launch ApexMarkets in December 2022. It's been exciting to see the platform gain traction and receive overwhelmingly positive feedback from users worldwide. In just a short time, we've seen:
A significant increase in sign-ups as more people discover the platform's benefits
Over 300 million transactions happening on the platform, demonstrating its reliability and effectiveness
Users from over 100 countries currently utilizing ApexMarkets, making it a truly global trading platform
It's been a rewarding experience to see the impact that my design work has had on the success of ApexMarkets.