UX/UI & App Developement
7Krave - #1 Food & Grocery Delivery App in Jamaica
7Krave is a Jamaican foodie service created by Innovative Menu Solutions Ltd. The company is located and operated in Kingston, Jamaica. The intention of 7Krave is to create a food community that connects food providers to food lovers. Their mission is to be one of the best apps, having the best customer service experience that will bring customers their orders in the shortest possible time.
Headquarter
Kingston, Jamaica
Industry
Food and delivery service
Company size
201-500 employees
Active users
400K
Innovative Menu Solutions Ltd teamed up with us to rethink and redesign their 7Krave food delivery app, rebuilding it with Flutter instead of its original native code. Their goal was to turn their local Jamaican food delivery app into an international brand and grow their business with a high-performance app.
7Krave's main objective was to create a consistent and modern design for their food community, making the app look fresh and up-to-date. They wanted to provide a better, smoother user experience and add new features for their customers.
To help 7Krave achieve their goals, we were involved in every aspect of the project, offering a range of services to ensure they got exactly what they needed. The services we provided include:
Design system
Style guides,
Components,
Design principles
UI/UX design
User research and analysis,
Wireframing
Interaction design
Development
Architecture design
UI development
Performance Optimization
We conducted in-depth user research to understand user preferences and needs. Then, we led workshops with the 7Krave team to identify strengths and weaknesses and proposed solutions to enhance the user experience. Finally, we implemented a fresh and modern visual identity for the app, including updated color schemes, typography, and visual elements. Additionally, we developed a new design system to ensure consistency in their future updates.
Low fidelity is also known as behind the scene which comes after completing the user research, analysis and flow, Mainly low fidelity wireframes help to brainstorm ideas without designing actual design.
We created a design system for 7Krave to help them make consistent and user-friendly designs. This system is useful for developers and other team members because it brings all design decisions into one organized place, making it easier to understand the reasons behind them. With this system, 7Krave can keep a unified brand image and smoothly implement future updates.
Introducing the new
7krave food delivery app
The 7krave team always aimed to provide an effortless and top-notch user experience with a clean and simple interface that is accessible to all types of users. That's where we came in:
Some major features
Creating a strong first impression is essential for building lasting customer relationships. In a mobile app, that first impression starts with the onboarding screens. At 7Krave, we made sure to highlight our key promises and emphasize security alerts during onboarding. Additionally, we optimized the login and signup processes, making them 40% faster to ensure a smooth and hassle-free experience for our users.
The Hangker Order feature allows customers to order food from their favorite restaurants, even if they're not listed on 7Krave. With live tracking mode, customers can stay updated on all stages of their orders. Additionally, on the restaurant page, customers can view previous reviews and ratings.
Introducing the latest features of 7Krave: the Wallet, Gift Cards, Rewards, and more! With the new Wallet feature, customers can easily manage their payment methods and add funds for future purchases. The Gift Cards feature allows customers to send digital gift cards to their friends and family, making it the perfect gift for any occasion.
Additionally, 7Krave Rewards offers exclusive benefits and perks to loyal customers, such as discounts, free delivery, and early access to promotions. The more customers use 7Krave, the more they can earn and redeem rewards points for exciting prizes.
When designing 7krave, I made sure to adhere to a grid system that allows the app to be usable on any iOS or Android device. This ensures that all users have access to a consistent and intuitive experience, regardless of the device they are using. By designing with a grid system in mind, we were able to create a flexible and responsive layout that can adapt to different screen sizes and resolutions. This helps to ensure that 7krave looks and works great on any device, providing a seamless experience for all of our users.
5000+
7krave received over 5,000 glowing 4.5-star reviews in the very first week of re-launching their app
32%
checkout conversion rate has increased by 32% after re-launching their app
65%
The new 7krave app is now 65% faster, resulting in a much smoother user experience that is highly appreciated by our customers.
The result
We began in September 2021, and after six months of collaboration, we successfully launched the new 7krave 2.0 in February 2022. Since then, the feedback that the 7krave team has received has been phenomenal.
The new 7krave app is now 65% faster, resulting in a much smoother user experience that is highly appreciated by our customers.
7krave has received over 5000 new 4.5-star reviews, which is a testament to the quality of our app and the high level of satisfaction among our customers.
The checkout conversion rate has increased by 32%, indicating that our customers are finding it easier and more convenient to order food using our app.
7krave has now become the number 1 food delivery app in Jamaica, further solidifying our position as a leading player in the industry.
"Working with Abu Anwar and Zesan was one of the best decisions our company has made. They are very easy to work with and has a golden imagination and creativity. What they did for our company was truly amazing. They took an outdated version of our app and made it into something world class. Our customers are just ecstatic. Our retention rate is significantly up. Our positive reviews are significantly up. Our app store ratings from over 5000+ reviews is at 4.6. We are ready to work with them on another project. We just hope they are ready."
Rory White
CEO at 7krave
